agency Delhi: Smt. Smriti Zubin Irani, Union Minister for the Ministry of Women and Child Development MWCD , today launched the Amrit Generation campaign, an initiative to empower and engage the youth of India by encouraging them to express their aspirations and dreams for the future. The Amrit Generation campaign invites young people from across the country to showcase their creativity and share their aspirations by creating Reels on Instagram and Facebook. Participants are encouraged to explore their ambitions and what they aspire to become when they grow up, fostering a sense of community and inspiring others in the process. Smt. Smriti Zubin Irani, Union Minister, Ministry of Women and Child Development, Government of India added Our youth are the architects of tomorrow s India. The Amrit Generation campaign aims to engage, inspire, and nurture their aspirations, ensuring that they have the support and encouragement they need to realize their dreams. We are delighted to partner with Meta India for this meaningful initiative . Natasha Jog, Head of Policy Programs and Government Outreach Meta India, expressed her enthusiasm for the initiative, stating, We re committed to help young people express themselves on Facebook